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Establishing “Guiding Principles” for your company gives your employees, staff, prospects, and customers clarity on what the company values. They should be a standard operating guide for how you do your work, which serves as the core of your foundation.
When you put together your company principles start with your personal values. The culture of a company starts at the top, so they should reflect who you are. Take a look at your vision and mission and incorporate the purpose of your company with the future you see.
Gather input from your staff, managers, and team to ensure that the principles are a good fit for the company and truly represent the company as a whole. Ask yourself: Who are we at our core? What do we sincerely believe in? What guides how we make decisions each day? These questions help you create your principles, then your principles will help to keep you on track.
You can review our guiding principles here.